Be Safe Around Water With Swim Reaper
The Swim Reaper is an interactive public service announcement launched by the government of New Zealand to promote water safety.
Water can turn deadly when people make bad calls in the water - The Swim Reaper is a reminder of this – danger lurks everywhere. He’s a character you definitely don’t want to meet and this campaign aims to make young people stop and think before they make bad decisions with potentially deadly consequences. On Instagram.
Our archive is the treasure chest. Just open it and you’ll see.
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