If you are a plastic surgeon, it would be safe to say that marketing is probably not your specialty. Most plastic surgeons are always focused on taking care of the business end of the practice – but you don’t get to work on the business end if you do not have patients coming through the door.
Here are some tips on how to get more interested customers to your plastic surgery website and into your practice:
Obtain testimonials from patients
The best marketing is done through patients who are contented customers. This is especially effective if you specialise in a niche market or work in a specific area. Highlight comments like “Did a great job in reconstructive surgery after an accident” or “Ensures the patient gets the good results he wants” on your website. Do a great job, and your patients will be glad to produce the testimonials you need, and they may even refer others to you. Remember that video reviews and photos are particularly useful testimonials in the case of plastic surgery.
Design your website with the utmost care
As we delve into the subject here, let’s discuss some things you want to make sure of when you design your website. First, make sure you optimize your site for the exact search terms you need. While “Plastic Surgeons” will bring in a lot of traffic, “plastic surgeon in [closest large city]” will be more likely to attract traffic from people looking for a plastic surgeon in your area. Then, continue to produce content for your website; this not only increases your chances of being recognised by the search engines when someone in your area enters appropriate keywords, it also provides the customer with a sense of security, as they recognise you as an expert in your field.
Do not forget traditional marketing
Interact with other doctors in your area. Provide their offices and the local hospitals with brochures that show what you can do. Put your name and information on your successes in the brochure to encourage people to come to you when they need plastic surgery. If you want to attract people, offering free advice that will give them a visual idea of what may occur after the procedure they want to do is a good idea. This is particularly useful for patients who need reconstructive surgery after an accident or illness. They have to hope that you can see them as they once did, and they hope that your organisation can provide them what they want easily.
Have an active social media marketing strategy
There are several ways you can go about this. First, your social network account is an easy medium for patients to get in touch with you. Many people would prefer to first interact via social media or email before making a phone call, so you should be sure to regularly communicate with potential patients to talk with them about what they need. Then, use social media as a means to reach a new base of potential customers. Find people who are interested in plastic surgery and offer sound opinions. Soon, people will want to explore your website and take advantage of your offerings and services.
Use email Marketing
With all the conversation on social networks these days, it can be easy to forget how important email is. However, this classic marketing tool is as useful as ever. Using email as a marketing channel, in addition to your website, blog and social media interactions, can produce really strong results in your plastic surgery practice.
One area in which email advertising really shines is in promoting your services to those who have given you permission to contact them. E-mail is an ideal way to stay in contact with site visitors or others who have given you approval to connect in this way. You can specify individual recipients for an email, and the most effective campaigns target specific groups of potential customers in your contact list.
Engage in online advertising
It is great to have an opt-in email list, a passionate social media fan base, organic search traffic and appearances on Google Maps.
However, there are places on the internet where you can use paid advertising to increase your other efforts to promote your practice. We call these opportunities “paid media,” or just “advertising.” There are several types of paid media, including pay per click (PPC), display ads, social networks, mobile ads, and others.
Interact with previous clients
You never know when someone who has already used your services might start considering using your services again. Keeping your practice in their thoughts will help ensure that satisfied customers come back to you when they are ready for more.
Conclusion
Some of the most likely potential patients are those people who are searching and investigating plastic surgery online in many ways, trying to find the best plastic surgeon services. To be successful, your practice must reach out to these people where they are with relevant and timely content. This requires dedication and well-integrated tactics that will help strengthen your message everywhere your prospects are spending their time. Properly arranging your website, landing pages, blog, email campaigns, social media, and paid advertisements will ensure they all work together to bring responsiveness, create leads, and stimulate growth in your practice.
Featured photo credit: Shutterstock via shutterstock.com
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