Social media as a means of commutation has been proven to be an efficient and fast marketing tool for any kind of business. Today, as far as social media is concerned, Instagram is one of the most popular platforms. One of the features that makes it so popular is the use of pictures to communicate a message. This serves as a great opportunity for marketers, as photos tend to gain more attention and draw more people compared to textual content. As an individual, you can likewise benefit from growing your own profile with the use of Instagram.
However, using Instagram as a business owner is not as easy as you think. The challenge here is how to get on Instagram and obtain real and instant followers that will become loyal customers. In this article, you will learn how to acquire your desired followers.
1. Register with Facebook
This is seen as one of the quickest and easiest ways to set up your Instagram account. It allows you to automatically follow your friends and family that are already users of Instagram, thereby making it easier for them to follow you in return. This boost of followers will assist in boosting your profile and help in getting you ready for the main target: a large, consistent following.
2. Upload quality photos
The most critical aspect on Instagram is the quality of the photos you upload.[1] Posting quality photos on Instagram will enhance the likes and comments you get and likewise increases your followers; this will push you up the ladder and above the competitors in your given niche. The best bet is to take pictures with a reliable camera. When taking the pictures, be sure that the lighting and focus are right so as to get the best pictures that will make it more possible for you to go viral on Instagram.
3. Like and comment on other’s photos
This is how to start growing your Instagram network; first, you have to make your presence known to users. This is just like your first day of school when nobody notices your presence, and the simple way for people to notice and start interacting with you is by you first introducing yourself to them. Whenever you comment or like other user’s photos, they will be enthused to visit your profile and make the decision to follow and like your pictures in return. That is one of the tricks that allow users to notice your presence. Although, this technique can take more time than you think, it will surely be worth it.
4. Follow others to get more followers
This is seen as one of the fastest tricks to grow followers on Instagram. Following others increases your chances of being followed. This will certainly help in increasing your Instagram followers and likes on pictures you uploaded on your profile. Note the golden rule: “Upload quality photos.”
5. Exchange shoutouts and use relevant hashtags
Shoutout exchanges are a simple method to promote others on Instagram while also promoting your own business. This is purely a win-win circumstance for both users. This method enhances the promotion of your profile on Instagram. All you need to do is to find and reach out to people within your niche and ask them for a shoutout. This can be done by sending a request on Instagram or a simple email.
Nevertheless, it is important not to forget the relevance of hashtags on Instagram. Hashtags go a long way on social media these days. With the use of relevant hashtags, you get more visibility and popularity. The more you use hashtags, the more likely your pictures will become viral, which can result in an increase in your followers.
In conclusion, Instagram is one of the most amazing marketing tools[2] that can be used to grow a business without spending much. It allows you to keep you customers updated on the new happenings. Behind-the-scenes pictures of your business can be captured and shared on Instagram so that your customers can feel like they are a part of your business. Followers are important to every Instagram users. Therefore, quality pictures, more likes and comments, more followers, and more mentions will all help to acquire massive following base that will help get you loyal customers.
Featured photo credit: Benjamin Combs via unsplash.com
Reference
[1] | ^ | Lifehack: 5 Types of Instagram Photos That Can Get You More Likes |
[2] | ^ | Lifehack: 10 Great Instagram Tools Every Business Should Know |
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