mdolla: 10 Hacks to Turn Customer Engagement Into Actionable Actions

These days, engaging with customers isn’t always enough to turn them into paying customers. Because they are able to do their own research on companies easily with the Internet, more and more people are becoming savvier about where their money is going. So, you need to come up with ways to be even more engaging with customers, and really get to know them. Some of the best customer engagement examples come from those who take the time to get to know what their customers want, need, etc., and really work hard to give them what they want and need. With this in mind, here are 10 hacks that will help turn customer engagement into actions.

1. Total Support

Your entire team should be involved in customer support. Not only does this keep them informed about everything that is going on, they will also be getting to know your customers, and it will feel more like a family business.

2. Offer Free Trials

One way to get customers to upgrade is to offer free trials of upcoming products. But, you need to do this the right way, so you aren’t just giving away a bunch of free stuff and getting nothing in return. Find out what they need, offer a way to help, and then work on building a relationship, and offer a free trial.

3. Get Power Users Involved

Some users really want to get involved with your company, and they are very engaged. Let them get involved because it is advantageous to both parties. It is especially good during product launches. Give them a sneak peek, and let them start talking about things.

4. Make it Easy for Customers to Tell Their Stories

Use software that is easily accessible, so customers can make comments, tell their stories, etc. The easier it is for them, the more likely they are going to be to engage.

5. Customer Development Processes

It is important for all companies to have a process for their customer development that they put into practice regularly. No matter how big a business is, there are always going to be times when customer concerns need to be dealt with.

6. Set Up Webinars

Set up webinars for your customers that cover things they are interested in (and hopefully that are related to your business). They are going to see that you care about their interests, and that you can help them. This is going to help entice them to do business with you.

7. Create Custom Content

Generalized content just isn’t going to cut it in this day and age. To interact with your customers, you need to create content that is customized to them. The more content you give them that they want and need, the more apt they will be to work with you later.

8. Send In-App Surveys

Surveys are a great way to find out what people really think of your business and your products or services. In-app surveys are a great way to send out surveys to customers that don’t have to be de-prioritized.

9. Deal with Negative Feedback

Not all feedback is going to be good, and you need to learn to deal with it in a way that you can turn it into something positive. Never take it personally. It’s not about you. Respond immediately, be patient, check user profiles, apologize, etc.

10. Use Social Media as a Tool

Social media can be a great tool for engaging customers. Don’t just use it to have a business page and advertise. Find ways to take advantage of social media, and interact with your customers. This is going to help them see your company as one with a face, and they will be more apt to engage and give your business what it needs.

Featured photo credit: Carlos Muza via unsplash.com

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