Established restaurateurs will attest to the fact that acquiring and maintaining customers is a daunting task that often calls for hefty marketing budgets in a bid to keep the sales volumes up.
Numerous distractions make it harder to retain customers. If I were looking for a food delivery near me, my first option would be to search on the internet. As consumers become informed, their needs evolve and eateries must work twice as hard to rise above the pool of restaurants plaguing every street corner.
Growing competition has forced the hand of restaurant owners to implement technology like mobile apps in their operations. In this article, we discuss the benefits that modern technology accords your restaurant.
1. Accuracy
One of the most frustrating encounters is a botched food order. Recording the wrong order sets off a negative chain reaction that goes all the way to the gourmet chef.
Getting the food order wrong is detrimental to a restaurant as bad customer experience often leads to the loss of that customer and they may complain about it to their friends. Incorrect orders translate to losses as you will spend more time and money replacing the order with what the customer asked for in the first place. With online ordering, there is no chance of taking the wrong order.
The system produces a receipt that is used to guide the kitchen staff on what to prepare. If a customer challenges the serving, the restaurant does not have to assume the responsibility. The server will present the printed receipt to confirm the order they received from the client.
2. Round The Clock
The biggest advantage of using the internet is that it is available round the clock. The internet does not close or suffer from jam as the case with telephone lines during peak hours.
If a customer is looking for a fast food restaurant near them, they can easily find your business and place an order even in the wee hours of the night. Most restaurants have picked up on this by extending their operational hours to accommodate clients’ schedules, thus increasing sales.
3. Up Selling
Most web-based food delivery services are keen on using memorable images to attract customers. When customers log into a restaurant website, they see a vast array of food combinations and special deals of the day. This marketing strategy aims to encourage customers to get adventurous and try menus that they would not usually ask for over the phone.
Furthermore, the customers have ample time to preview different menu combinations. To see the full effect of up selling, imagine a scenario where a group of colleagues is working late in the night and wish to order dinner on the company’s credit card. The size of that tab is anyone’s guess.
4. Better Marketing ROI
As statistics show, most people spend at least thirty minutes of their day browsing the internet for different reasons from shopping to chatting with friends to studying.
Moreover, 97% of customers prefer to use the internet when looking for food options near them. Placing orders via the web opens up your business to a whole new customer segment that would otherwise not know your restaurant. Get the attention of potential customer by using search engine optimization and social media to drive sales.
Expanding your geographical reach within a city or across the country translates to increased sales volumes to boost the regular sales that you make through reservations and walk-in customers.
5. Cost Effective
The food industry has all types of eateries ranging from five-star dining at big brand restaurants to lesser known family-run eateries in small towns. Regardless of the size of business, all restaurants compete for the same pool of customers on a daily basis.
The internet seeks to level the ground for all players through affordable online ordering systems. For a small establishment, an online order system is cost efficient as most websites are free. The only charges arise from small commissions that are paid out for processed orders only.
This way, small size businesses can enjoy the benefits of online ordering without hiking up the operational costs.
Conclusion
Making use of online ordering puts your business on the map and doubles the chances of being noticed by potential customers looking for food delivery near them. The same concept applies to your existing diners; internet ads prompt them to keep coming back for more.
Featured photo credit: www.youngisthan.in via youngisthan.in
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