Tuesday, October 11, 2016 Tuesday, October 11, 2016

Why Instant Apps Boost Conversions and Engagement


Marketers for companies selling products, want to ensure people are talking about their brands on social media, their phones and their errands. While they have many options at their disposal to boost engagement and conversions, using instant applications is effective and growing in popularity.

Instant apps are technology for smart phones that do not use downloads as a step. Therefore, customers can go from a video talking about the product right to checkout. This saves the customer time and makes people more likely to purchase from you over a competitor.

Those companies that require several steps in between the application and the checkout, lose customers because, people become frustrated with the wait. Also, they might decide they don’t really need what you are selling and end the sale.

More people will move from lookers to customers when they use instant apps. They can be one-click away from buying a product. They don’t have a long checkout process. This converts people, which is what marketers want for their brands.

Instant Content Engages Customers

Beyond being the first to purchase an item, marketers want customers to tell their friends and family to buy something. When you use instant apps, you get right to the meat of the content, without downloading any software. Therefore, people have immediate access to the content and are more likely to share the materials or comment on it.

You want people to comment because they are talking about your brand. When people talk about you, your brand becomes known. This engagement makes people like you and willing to tell others to buy from you.

Instant apps also helps in creating a two-way communication that is personal. When the customer adds a particular brand to contacts, it helps in establishing a personal communication channel, which is reliable and trustworthy.

According to Gallup Research, fully engaged customers give companies 23 percent more loyalty over average customers and fork over more of their wallets. The engaged customer leads to more profitability, revenue and relationship growth. On the other hand, actively disengaged customers are 13 percent less likely to give you money or make you more profitable.

Furthermore, companies that can boast, they are in the top 25 percent with customer engagement, outperform competitors based on profits, sales and growth by a factor of two to one.

Personalized interactions

Communication apps are created for human to human interactions. People do not prefer to get engaged with companies which have no face or identity. People like to communicate with other community members. Instant app provides this opportunity to the people.

They give them an opportunity to start conversations that are unique, personal and bespoke, according to the audience. It gives an opportunity to the brands to send direct messages to their clients. If there is any query, then the clients can get a response in very short time. The instant apps are excellent tool for interacting with and reacting to the messages of customers

Get Right Help from Beginning

Besides getting engagement from instant apps, companies are now recruiting employees with engagement in mind. When they hire employees, they are looking for the employee who has the skills to engage customers and adapt to the business culture. They hire for talent, use their strengths and establish a corporate atmosphere that engages employees and listens to their ideas.

These companies also ensure, the right managers are matched with the right employees. Taking the time to build the right corporate culture from the beginning, is leading to highly engaged customers, which, in turn, translates into customers buying and profitability.

The right managers inspire their team members to stay longer and perform better. They ensure they understand how employees are the heart of the organization and that their roles are important for overall success. The instant apps also help managers inspire employees. The number of employee-feedback apps is increasing due to the instant app technology.

Therefore, it is important to build the outside culture with instant apps and the internal culture with positive feedback opportunities. These actions lead to profitability and marketers getting brand recognition.

Featured photo credit: Entrepreneur via assets.entrepreneur.com

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