Roseto 11S concept car has been designed for luxury car brand, it’s a vehicle that features badass, artistic, and timeless design. The car design aims to represent American landscape, just like a Ferrari that represents the Tuscan landscape.
At first, Shashank Shreekanth, the designer, wondered how people would react to his design, an American car but with an Italian name. Would it be socially acceptable? Or perhaps it would be better to create global design. There were many questions in his mind when he was trying to solve Roseto’s design mysteries, making him one step further from American style to international design. The result is simple and elegant lines, no complicated surfaces, a compact car design.
Designer : Shashank Shreekanth
In United States of America, the dominant culture is white, middle-class, European descent people. However, mixed cultures is now part of modern American culture. Freedom is something that comes to mind when people talk about this country and one of best ways to enjoy freedom is when you hit the road, feel the wind in your face, feeling so free. That’s why Roseto 11S has been designed with open roof.
Roseto 11S Concept Car Design Was Inspired by Freedom Lifestyle is originally posted on Tuvie - Modern Industrial Design