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thecollectibles:Art by Eugene Korolev

Heineken Up On The RoofTemporary light installations...













Heineken Up On The Roof

Temporary light installations commissioned by international lager brand Heineken and brought to life by Guto Requena to recapture the essence of Sao Paulo through its abandoned rooftops. The location was Mirante do Vale in downtown SP. The set design invited the audience to have a new perspective of the city, observing its daily transformation and its chaos, but also enraptured by the magnificence and vastness of São Paulo. It is an opportunity to declare love for this Brazilian metropolis. Abandoned for almost three decades, this rooftop was transformed into a large lounge with a bar in the covered area, and outdoor dance floor overlooking the city, finalized with an interactive art installation entitled “Sensitive Star” on the helipad.

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