Sharma: Interactive billboards Ads Interactive billboards to enhance the advertising experience Omnipresence of billboards all around the streets has made them so common that people hardly notice them. Therefore, companies are working hard to make these billboards interactive and eye-catching so as to grab public attention. There are numerous interactive billboards being designed by companies all over the world and some of them are being discussed below. 10 interactive billboards to enhance the advertising experience are as follows. 1. Honda Billboard Interacting through SMS And Bluetooth Honda Billboard Interacts Via SMS And Bluetooth The campaign was created by GT Media and JC Decaux using technology provided by Púca. This interactive billboard was used by Honda in Dublin. The customers could download information from these billboards using Bluetooth. They could start the car by typing a simple SMS. The whole concept was created by JC Decaux and GT Media making use a