Thursday, October 20, 2011

10 Interactive billboards to enhance the advertising experience

 Sharma:

Interactive billboards Ads
Interactive billboards AdsInteractive billboards to enhance the advertising experience

Omnipresence of billboards all around the streets has made them so common that people hardly notice them. Therefore, companies are working hard to make these billboards interactive and eye-catching so as to grab public attention. There are numerous interactive billboards being designed by companies all over the world and some of them are being discussed below.

10 interactive billboards to enhance the advertising experience are as follows.

1. Honda Billboard Interacting through SMS And Bluetooth

Honda Billboard Interacts Via SMS And Bluetooth
Honda Billboard Interacts Via SMS And BluetoothThe campaign was created by GT Media and JC Decaux using technology provided by PĂșca.

This interactive billboard was used by Honda in Dublin. The customers could download information from these billboards using Bluetooth. They could start the car by typing a simple SMS. The whole concept was created by JC Decaux and GT Media making use advanced technology to make the process fully interactive.

2. Nike's Interactive Billboard

Nike's UNICEF Interactive Billboard
Nike's UNICEF Interactive BillboardNike's unicef interactive billboard makes each kilometer go further

Nike has created a unique interactive billboard as a charity advertisement. This was launched in Argentina where people walking by could participate in a charity program by simply running on a treadmill equipped with kilometer measure. For every kilometer Nike denotes some set amount to UNICEF. The whole concept of generosity is appreciable. It promotes fitness as well as community spirit. It's a unique platform where people by working out on their fitness can help others in need. The brand Nike has gained a lot of gratitude after implementing this concept in the streets of Argentina.

3. Big in Japan Interactive Billboard

Big in Japan Interactive Billboard
Big in Japan Interactive BillboardBig in Japan is a reality TV powering Swedish in Japan.

We see hundreds of billboards around us every day. They must have soothing unique in them to make them noticeable. The biggest challenge for marketers lies in making billboards interactive and perceptible. Similar efforts were made in making a new Swedish reality show "Big in Japan" famous. The company made vigorous efforts for its promotion campaign. Interactive billboards with speakers and moving detectors were installed in the city. People passing by were detected and cheering was made for them and their pictures were also clicked.

4. Transparent Billboards Promoting Sony PSP

Transparent Billboards Promoting Sony PSP
Transparent Billboards Promoting Sony PSPAdventure is anywhere, these billboards seem to sa

Unique unreal billboards have been made by Sony for promoting Sony PSP. Though it's an expensive concept but it has successfully achieved it purpose as these billboards are a key topic of discussion these days. They are built for specific places keeping in mind the location. The ads on these billboards are visible only from a specific angle but they serve the purpose of attracting passersby. Sony Corporation has no doubt once again proved that it has the world's best marketing executives to promote its products.

5. Billboard for a Lingerie Store Bustop

Billboard for a Lingerie Store Bustop
Billboard for a Lingerie Store BustopBillboard advertising is one of the best advertising medium

While commuting we see numerous billboards hanging around the city and most of the times they go unnoticed. The main purpose of billboards is to attract people and interact with them to make the brand famous. The similar strategy was adopted by a lingerie clothing company that created a 3D environment interactive advertisement. The sensors in the billboards are activated by the wind blow which lifts the skirt to reveal lingerie product underneath.

6. Slower Is Better' Ad Campaign

Slower Is Better' Ad Campaign
Slower Is Better' Ad CampaignElm Grove Police Department in Wisconsin developed this campaign

There are certain billboards that are issued in interest of public and not for business purpose. The Elm grove Police department has issued a unique billboard to make people drive slow and safe. This campaign has been launched in Wisconsin on accident prone roads. These billboards display information about the rash driving if the speed is above 25mph. The whole concept has been implemented by a company named as Cramer-Krasselt in Milwaukee, USA. This creative idea promotes "Slower is better" in a very unique and impressive way.

7. BBC World's Interactive Billboard

BBC World's Interactive Billboard
BBC World's Interactive BillboardThe billboard tallied the results in real time

To promote BBC World in America a very creative and innovative billboards have been designed. The billboards had an interactive setup displaying a challenging question that tempted spectator to respond by a text message. The results were tallied in real time. This interactive billboard was able to grab a merit award at Art Director Club.

8. HBO billboards

HBO / Big Love Audio billboards
HBO / Big Love Audio billboardsInteractive audio billboards featured everyday people walking on a city street

The Big Love Audio billboards had jack built into each individual's head walking on the street. They tempting people to plug in these head phones and listen to their hidden thoughts which ranged from innocent to even dramatic. These boards were featured at Times Square subway station in NYC and in Hollywood and Venice beach in LA.

9. Adobe CS3 Interactive Billboard

Adobe CS3 Interactive Billboard
Adobe CS3 Interactive BillboardInteractive Billboard for the 3rd release launching of their Adobe Software

This unique interactive billboard was exposed in 14th street of NYC by Adobe Software to promote the release of their creative suite. As the people walk along the wall, infrared sensors get activated and select the person to control slider button on the wall. As the person continues to walk along with the slider, the wall displays fancy and colorful animations and pictures along with some music. The slides appear in accordance with the pace of the pedestrians and when the person reaches the end of the wall the entire billboard is in its full bloom displaying its promotional message "Creative license: take as much as you want".

10. Guerrilla Style Billboard

Guerrilla Style Billboard
Guerrilla Style BillboardNikon Interactive Billboard

Nikon has promoted the launch of its D700 model in Korea in a very interactive way. They have mounted a massive billboard at Seoul substation that displays actual looking images competing for taking the best picture in celebrity style. The passerby are treated as celebrity and clicked by flashing cameras when they walk in front of the billboard.

10 cool and creative swimming pool designs

Leka Ram:

creative swimming pool designs
creative swimming pool designscool and creative swimming pool designs

Swimming is a favorite pastime for many people especially during the summer. There are many people who take to the pool for their daily workouts. Swimming is considered to be a very good exercise too for all age groups of people. So adding a swimming to your garden or the backyard can be a real asset to your home and property. Check out these 10 cool and creative swimming pool designs that you can install in your home.

1. Infinity pool

Infinity Pool
Infinity PoolAn infinity edge swimming pool

The stunning rectangular shaped swimming pool is located in a serene and peaceful location which adds to the overall beauty of the pool. It looks like a very long and rectangular pool of cool waters where you can indulge in your favorite sport. At the same time, you can enjoy the beauty of the pool or relax by its side in one of the swimming pool chairs.

2. Hanging pool

Hanging Pool
Hanging PoolHanging Pool in Dallas

If you have come across hanging gardens and bridges, then it is turn of swimming pools. You can find a fabulous hanging swimming pool at Hotel Elan in Dallas. It is a 5 star boutique hotel that will be open to public next year. The special feature of the hotel is the hanging pool that is located on the 10th floor of the building. Next time you plan a visit to Dallas, check out this pool.

3. World's deepest pool

Deepest Pool
Deepest PoolDeepest Pool scuba diving center in Uccle, Belgium.

How about an adventurous dive into the deepest swimming pool in the world? If you want to make your dream come true, visit the Nemo 33, the scuba diving center located in Uccle that houses this swimming pool. It has a special submerged structure inside with platforms on various levels. There are two bottoms for the pool. One is at a depth of 10 m and the other is at 5 m. There is a circular pit with a depth of about 33 m. It has 2,500,000 liters of spring water. The pool also has many windows for looking at the depths.

4. Bathing ship pool

Bathing Ship
Bathing ShipBathing swimming pool in Berlin, Germany.

A cargo container Badeschiff has been transformed into a swimming pool for the public. It is located on the beached shore of the East Harbor of the River Spree. The bathing pool is open to public and the citizens are allowed to swim safely in a healthy environment too. The pool looks more attractive with decorative lights in the night.

5. Transparent pool

Transparent Pool
Transparent PoolTransparent Pool with transparent glass bottom.

This unique swimming pool comes with a transparent glass bottom. You can easily see the beautiful below the bottom of the pool while enjoying the swim. This adds a special charm and beauty to the pool.

6. World's largest pool

Largest Pool
Largest PoolLargest Pool located in Chile.

You might want to store some energy drinks if you wish to fulfill your dream of taking a splash in largest swimming pool of the world. It is about 1000 yards long and spread over 20 acres. It is 115 feet deep and holds about 66 million gallons of water. The pool is located at the sea side in Chile. The best thing is that the pool uses computer control for suction and filtration. This keeps the fresh sea water circulation intact.

7. Ocean pool

Ocean Pool
Ocean PoolOcean Pool Coogee in Sydney

The amazing ocean pool is situated at Coogee, Sydney, Australia. It looks absolutely stunning because it seems to merge with the sea at some point or the other. The best thing is that the pool matches well to the surrounding and has the water coming straight from the sea. The pool enables the people to enjoy the water of the sea and the warm weather.

8. World's largest indoor pool

Largest Indoor Pool
Largest Indoor PoolLargest Indoor Pool located in Japan.

Ocean Dome in Miyazaki is the largest indoor pool in the world. It is about 100 m wide and 300 m long. The pool is situated at 500 m from the ocean. The temperature maintained inside the pool is 30 degrees. The roof of the pool is designed in such a way that it look like the sky with clouds etc. There is an artificial wave generation arrangement and an artificial volcano. The saddest part is that the pool is closed now.

9. Guitar shaped pool

Guitar Shaped
Guitar ShapedGuitar-Shaped Pool Centerpiece of Bradenton, FL Home

A guitar shaped pool is something special that you may wish to have in your home just like Aaron Dorfman. The insurance company owner is a music lover too. He once visited the home of a rock star that had a guitar shaped swimming pool. He was so fascinated by it that he decided to have one built in his home. The pool was built in 2004 and it decorates the 5,108 square foot manor.

10. Underground pool

Underground Pool
Underground PoolUnderground Pool located in Midway, Utah, Homestead Crater.

The underground pool is located in Utah. The Homestead Crater in which the pool is located is 55 foot tall. The geothermal pool gets sunshine through the hole in the center of the roof that is dome shaped. The temperature of the water is maintained at 90-96 degrees.

Vintage Anti-Suffrage Posters & Propaganda

 the passage of the 19th Amendment to the United States Constitution in 1920, women were formally given the right to vote: "The right of citizens of the United States to vote are not be denied or abridged by the United States or by any state on account of sex." This was the culmination of over a century of hotly contested advocacy and debate in the American public on women's suffrage. Below are some examples of anti-suffrage posters and illustration with most focusing on the ruinous consequences for the American household and family if women were given the right to vote: