Skip to main content

thecollectibles:Art by Eugene Korolev

10 Interactive billboards to enhance the advertising experience

 Sharma:

Interactive billboards Ads
Interactive billboards AdsInteractive billboards to enhance the advertising experience

Omnipresence of billboards all around the streets has made them so common that people hardly notice them. Therefore, companies are working hard to make these billboards interactive and eye-catching so as to grab public attention. There are numerous interactive billboards being designed by companies all over the world and some of them are being discussed below.

10 interactive billboards to enhance the advertising experience are as follows.

1. Honda Billboard Interacting through SMS And Bluetooth

Honda Billboard Interacts Via SMS And Bluetooth
Honda Billboard Interacts Via SMS And BluetoothThe campaign was created by GT Media and JC Decaux using technology provided by PĂșca.

This interactive billboard was used by Honda in Dublin. The customers could download information from these billboards using Bluetooth. They could start the car by typing a simple SMS. The whole concept was created by JC Decaux and GT Media making use advanced technology to make the process fully interactive.

2. Nike's Interactive Billboard

Nike's UNICEF Interactive Billboard
Nike's UNICEF Interactive BillboardNike's unicef interactive billboard makes each kilometer go further

Nike has created a unique interactive billboard as a charity advertisement. This was launched in Argentina where people walking by could participate in a charity program by simply running on a treadmill equipped with kilometer measure. For every kilometer Nike denotes some set amount to UNICEF. The whole concept of generosity is appreciable. It promotes fitness as well as community spirit. It's a unique platform where people by working out on their fitness can help others in need. The brand Nike has gained a lot of gratitude after implementing this concept in the streets of Argentina.

3. Big in Japan Interactive Billboard

Big in Japan Interactive Billboard
Big in Japan Interactive BillboardBig in Japan is a reality TV powering Swedish in Japan.

We see hundreds of billboards around us every day. They must have soothing unique in them to make them noticeable. The biggest challenge for marketers lies in making billboards interactive and perceptible. Similar efforts were made in making a new Swedish reality show "Big in Japan" famous. The company made vigorous efforts for its promotion campaign. Interactive billboards with speakers and moving detectors were installed in the city. People passing by were detected and cheering was made for them and their pictures were also clicked.

4. Transparent Billboards Promoting Sony PSP

Transparent Billboards Promoting Sony PSP
Transparent Billboards Promoting Sony PSPAdventure is anywhere, these billboards seem to sa

Unique unreal billboards have been made by Sony for promoting Sony PSP. Though it's an expensive concept but it has successfully achieved it purpose as these billboards are a key topic of discussion these days. They are built for specific places keeping in mind the location. The ads on these billboards are visible only from a specific angle but they serve the purpose of attracting passersby. Sony Corporation has no doubt once again proved that it has the world's best marketing executives to promote its products.

5. Billboard for a Lingerie Store Bustop

Billboard for a Lingerie Store Bustop
Billboard for a Lingerie Store BustopBillboard advertising is one of the best advertising medium

While commuting we see numerous billboards hanging around the city and most of the times they go unnoticed. The main purpose of billboards is to attract people and interact with them to make the brand famous. The similar strategy was adopted by a lingerie clothing company that created a 3D environment interactive advertisement. The sensors in the billboards are activated by the wind blow which lifts the skirt to reveal lingerie product underneath.

6. Slower Is Better' Ad Campaign

Slower Is Better' Ad Campaign
Slower Is Better' Ad CampaignElm Grove Police Department in Wisconsin developed this campaign

There are certain billboards that are issued in interest of public and not for business purpose. The Elm grove Police department has issued a unique billboard to make people drive slow and safe. This campaign has been launched in Wisconsin on accident prone roads. These billboards display information about the rash driving if the speed is above 25mph. The whole concept has been implemented by a company named as Cramer-Krasselt in Milwaukee, USA. This creative idea promotes "Slower is better" in a very unique and impressive way.

7. BBC World's Interactive Billboard

BBC World's Interactive Billboard
BBC World's Interactive BillboardThe billboard tallied the results in real time

To promote BBC World in America a very creative and innovative billboards have been designed. The billboards had an interactive setup displaying a challenging question that tempted spectator to respond by a text message. The results were tallied in real time. This interactive billboard was able to grab a merit award at Art Director Club.

8. HBO billboards

HBO / Big Love Audio billboards
HBO / Big Love Audio billboardsInteractive audio billboards featured everyday people walking on a city street

The Big Love Audio billboards had jack built into each individual's head walking on the street. They tempting people to plug in these head phones and listen to their hidden thoughts which ranged from innocent to even dramatic. These boards were featured at Times Square subway station in NYC and in Hollywood and Venice beach in LA.

9. Adobe CS3 Interactive Billboard

Adobe CS3 Interactive Billboard
Adobe CS3 Interactive BillboardInteractive Billboard for the 3rd release launching of their Adobe Software

This unique interactive billboard was exposed in 14th street of NYC by Adobe Software to promote the release of their creative suite. As the people walk along the wall, infrared sensors get activated and select the person to control slider button on the wall. As the person continues to walk along with the slider, the wall displays fancy and colorful animations and pictures along with some music. The slides appear in accordance with the pace of the pedestrians and when the person reaches the end of the wall the entire billboard is in its full bloom displaying its promotional message "Creative license: take as much as you want".

10. Guerrilla Style Billboard

Guerrilla Style Billboard
Guerrilla Style BillboardNikon Interactive Billboard

Nikon has promoted the launch of its D700 model in Korea in a very interactive way. They have mounted a massive billboard at Seoul substation that displays actual looking images competing for taking the best picture in celebrity style. The passerby are treated as celebrity and clicked by flashing cameras when they walk in front of the billboard.

Comments

  1. I wish I've thought of that idea, thank you for sharing.

    ReplyDelete
  2. All of these strategies are equally awesome. With interactive billboards, it might seem that they've taken an interactive page from the web and place them in real life.
    seo perth

    ReplyDelete
  3. This is just so awesome. These are the things that make billboards get noticed.
    white label seo

    ReplyDelete
  4. I saw that cannon add and I was surprised. Great idea indeed.

    ReplyDelete
  5. These marketing strategies are very brilliant. Their websites are also ranking well in search results thanks to their creative on and off page optimizations.

    ReplyDelete
  6. I love the Nike's advertisement. It doesn't just promote the product and their cause but it also helps the customers choose the right product by letting them interact.

    ReplyDelete
  7. These will really get the ads noticed. I especially like the psp ads.

    ReplyDelete
  8. All of them are really unique, they can get the people attention better. Thanks.

    ReplyDelete
  9. Great marketing strategy. Thank you very much.

    ReplyDelete
  10. Interactive billboards can be a very good way to promote your product especially when the audience can participate. Thanks.

    ReplyDelete
  11. These are great ways to get the people's attention to look at your brand.

    ReplyDelete
  12. I like the advertisement. This blog is especially promote the products. Really nice post.

    ReplyDelete
  13. seo perth,We are SEO specialists located in Perth We provide Search Engine Optimisation for seo,search,
    Perth Businesses and individuals Get on page one of google today seo Cottesloe,

    ReplyDelete

Post a Comment

Popular posts from this blog

Photos Are Always Funnier When You Add a Caption (31 pics)

Stiff Pose Victorian Postmortem photography (140 Pics)

Postmortem photography or memento mori, the photographing of a deceased person, was a common practice in the 19th and early 20th centuries. The photographs were considered a keepsake to remember the dead. Child mortality was high during the Victorian era. For many children even a common sickness could be fatal. When a child or other family member died, families would often have a photograph taken before burial. Many times it was the first and last photograph they would ever possess of their loved one. Many postmortem photographs were close-ups of the face or shots of the full body. The deceased were usually depicted to appear as if they were in a deep sleep, or else arranged to appear more life-like. Children were often shown on a couch or in a crib, often posed with a favorite toy. It was not uncommon to photograph very young children with a family member, most frequently the mother. Adults were more commonly posed in chairs or even propped up on something.

Brilliant Stairs photos