Have you ever wondered what makes cinnamon rolls so irresistible? I don’t know about you, but whenever I walk past a Cinnabon storefront (usually at a mall or airport), I am bombarded by an unmistakable and mouth-watering aroma. To be honest I’m not sure if there is a more appealing scent on the face of the earth. I haven’t actually eaten a Cinnabon roll in a long time, however I am told by experts in the matter that they are pretty delicious too. But what exactly makes them smell and taste so wonderful? Looking at the ingredient list does not answer this question. Yes, cinnamon probably plays a role, but it clearly isn’t the sole contributor. The other constituents don’t explain it either. Think about it: if I put white flour, hydrogenated oil, leavening agents, artificial flavors, cinnamon, and a whole lot of sugar in a bowl, it wouldn’t generate that delicious Cinnabon fragrance. Moreover, it wouldn’t even taste particularly good. You can see where I’m going with this. O