One of the core practices in Buddhism is non attachment. Buddhists believe that forming emotional attachments to things, will inevitably lead to suffering. Whilst this notion has been taken to extremes, with people not forming attachments to anything, abandoning all possessions and forsaking friendship. I believe that non attachment can be beneficial in certain ways, especially when it is applied to our ideas and goals. It is perfectly natural to cling to our ideas. To want to work day and night to see them through. This is commendable. However, it could be said, that in some contexts, the idea of never giving up on something, no matter the costs, is well…inefficient. [1] Instead of seeing it as giving up, see it as retreating. What is Steve Jobs famous for? I’d bet almost all of you answered “The founder and late CEO of Apple”. I’d again bet that none of you said, the founder of NeXt. [2] This was a company similar to apple that Jobs Founded during the few years he left Apple.