11 Ways To Get Better Customer Service

According to a study, nearly 45% of customers can’t remember having a recent, successful customer service experience. Receiving poor treatment in a restaurant or buying a new product only to have it turn out defective can really sour your day. Fortunately, customers have more power than ever at our fingertips thanks to the internet. Here are 11 ways to get your voice heard and receive a higher level of customer service.

1. Research

Awareness of the company’s refund policy and guarantee information makes it easier to find out what exactly you’re entitled to. Read the fine print before you make a purchase. For example, some stores only issue store credit and don’t provide refunds. Be familiar with the company’s guarantee and warranty policy. You may be entitled to a free replacement or repair services depending on the defect.

2. Be Empathetic

Kill em’ with kindness. Dale Carnegie’s book, How To Win Friends and Influence People, stresses the importance of being able to see things from another person’s perspective. Try to get the salesperson to sympathize with your cause by treating them like a friend. Instead of lashing out try saying : ”I realize that it isn’t your fault but it’s disappointing to spend $200 on this purse and have the seams fall apart. I was hoping if you could give me a refund or at least store credit?”

3.Be Specific

Specifying exactly what you want makes it easier for the business to make it up to you. Some customers get angry and rant and rave without telling the person on the other end how they can make things better. Don’t be that person. Do you want a discount? A refund? An apology? Be clear and specific when stating your demands.

4. Contact Customer Service

If you’re unable to resolve the issue in person, you may want to contact the company’s 1-800 number. Directories like Dial A Human, Flaptor and Yellow Pages make it easy to obtain contact information for any business. You can increase your chances of getting to a live person by dialing “0.”

If that doesn’t work, try to connect with the sales, billing or tech departments, which are more likely to be staffed. Once you get through, ask them to transfer you to the department you really want. Once you do get a live rep on the line, you have the option of escalating the call further by asking to speak to a supervisor. If that doesn’t work you can escalate it even further up the chain of command. Managers and executives have the power to make decisions that customer service reps don’t.

5. The Power Of The Chargeback

If there’s one thing businesses despise it’s chargebacks. This is when a consumer contacts their credit card company in order to reverse charges and get their funds back. Reasons for a chargeback may include receiving substandard service or being charged without receiving what you ordered. It’s ultimately up to your credit card’s issuing bank to determine if the chargeback is valid or not.

6. Harness The Power of Social Media

Some large companies, such as Ford Motors, actually employ people to comb through social media for mentions of their brand with the purpose of resolving complaints. You can exercise your right to free speech by posting about your experience on Facebook and Twitter. You can also tweet to the offending company directly and mention their brand in a hashag.

7. Utilize The Company’s Online Community

Many big companies like Verizon or Dell, have an online forum or community where members can register and engage with fellow customers. Companies are more likely to address concerns posted on a forum in a timely manner since it’s public.

8. Write An Online Review

More customers than ever are reading online reviews before frequenting a new restaurant or business.

Online review sites like Yelp, Google Places and Angie’s List are taken very seriously by business owners since even one negative review can severely impact their business. Businesses who have claimed their Yelp listing get notified immediately after every new review. Some businesses will also respond publicly to reviews.

RipoffReport is another site that allows consumers to air grievances publicly. These complaints tend to rank high in the search engines when potential customers search for the company’s business name in Google. As a result, companies are more likely to respond in a timely manner in order to protect their reputation.

9. Write A Letter

Write a letter detailing your experience and grievances and address it to the highest ranking individual at the company; this can be the CEO or owner. Make sure to include details such as the date and time of incident and the name of the employee you interacted with. Send the letter via certified mail in order to confirm receipt. If you send it via email you can use an e-mail tracking system which notifies you when the email has been opened.

10. Contact The Better Business Bureau

What’s great about complaining to the Better Business Bureau is that they will contact the offending company on your behalf. If the company is a member of the Better Business Bureau they will have to respond. Companies that are members have to maintain certain standards in order to keep their membership active.

Give Praise When It’s Due

Acknowledge the company if they resolved the issue, especially if you made a complaint on social media or Yelp. No one is perfect and it’s fair to give a business a second chance if they’ve shown good faith in making things better.

Featured photo credit: Pixabay via pixabay.com

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Earning Easy Money on Your Extra Funds

Everyone knows that one of the most important principles of personal finance is to build up your savings in order to have extra money on hand. However, they don’t always tell you what to do with those funds once you have them. For that reason, all too many of us let our checking accounts get fat when our funds could be better used elsewhere.

Don’t let your money just sit there—put it to good use! Here are a few ways you can make some extra money from your savings:

Online bank accounts, CDs, and money markets

If you’re like many people, odds are you simply keep your extra money in a traditional savings account. That’s a good start, but unfortunately the interest rates that most big banks offer are minuscule at best. In fact, several major intuitions pay as little as .01%. Luckily there are other options, and one of the best places to start looking is the Internet.

Since online banks don’t have to deal with many of the costs associated with brick and mortar branches, they typically offer much higher interest rates to their customers. For example, online institutions such as Discover Bank, Ally, Synchrony and others offer savings accounts with interest rates as high as 1%. Additionally, many online banks provide other options like certificates of deposit (CDs) and money markets that can also earn you a return on your money. Both products are somewhat similar to savings accounts but have their own pros and cons.

Starting with CDs, the biggest difference between this option and a regular savings account is how accessible your money is. CDs allow you to deposit money for a set period of time—ranging from one month to 10 years—in order to earn what is typically a higher interest rate. In most cases, the longer the terms, the better the rate. Of course, if you absolutely need the money you’ve deposited, there is a way to get it out. However, you will typically be assessed a penalty for doing so, amounting to a few months worth of the interest you’d collected.

As for money market accounts, they could almost be compared to a savings/checking hybrid. That’s because some banks will allow you to write checks against your money market balance, or perhaps even use a debit card for the account. The downside is that these types of accounts typically require a much higher initial deposit, as well as daily balance requirements you’ll need to maintain in order to avoid penalty. With that in mind, this is really only an option for those with a large chunk of extra cash to stash.

While it might seem odd to put your money into a bank you can’t actually visit, technology is making it easier to live without physical banks. Many of the aforementioned online banks offer mobile apps and other conveniences—such as partnerships with ATM providers—to make accessing your money easier. However, it’s important to note that there are usually limitations on online accounts, including the number of transactions you can make per month. Lastly, be sure to check that the online bank you go with is FDIC-insured just in case.

Dabbling in investing with FinTech

In terms of passively earning on your money, the 1%+ you can get from online savings accounts, CDs, and money markets is pretty great. On the other hand, if you want a potentially bigger reward and are willing to take a few risks, there are a number of ways to get started in the world of investing. Although that might sound intimidating to many, today there are several tools and platforms from financial technology (mashed together to form the incredibly cool sounding term “FinTech”) companies that not only make investing easier, but also offer new ways to make money.

One prime example of this trend is the mobile app Acorns. Basically, this application links to your debit and credit cards to “round up” your purchases to the nearest dollar and invest the change. What’s also cool is that you can adjust your settings to choose whether you want to be more conservative or aggressive with your investments.

Another growing FinTech invention is peer to peer (P2P) lending. P2P is actually strikingly similar to crowdfunding platforms like Kickstarter and Indiegogo that you’re likely already familiar with, except that sites like Prosper and Lending Club help borrowers in need of loans. Simply put, approved borrowers can have their loans funded by investors, who then earn interest on the loan.

As investing in peer to peer lending has evolved new tools that help to manage the process, such as Lending Robot, which help to automate your loan investments. The peer to peer platforms themselves are also rolling out tools to manage investments. As these tools gain adoption, investing in peer to peer loans will likely become a more mainstream practice to help diversify investment portfolios. That said, you can still get started today with investing as little as $25 in individual loans.

Interestingly, companies, such as Able Lending, are now combining P2P and crowdfunding so that friends and family can lend money more formally for startup businesses. For that reason and others, it’s worth keeping an eye on the FinTech sector for possible investment opportunities in the future.

When it comes to building your savings, there are many places to put your money. Whether your prefer passively earning from online savings accounts or taking on some risk by trying your hand at investing, it’s often worth exploring your options and ensuring that your money is put to work earning you even more.

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Is Your Website Costing You Sales?

Every website, in one way or another, is a recruiting website: You could be recruiting for job seekers, or consumers and shoppers, or for those seeking knowledge and information.

Organizations pour immense resources of time, effort, and money into their websites, because this is a digital world where the internet is now the main highway for every imaginable activity. But just like a physical highway, consumers choose stops along the way based on their first impressions, and if a website doesn’t impress them quickly, or repels them right away, they move on quickly.

You need to ask yourself, “How appealing is my website?” Then study the analytics to find out how much traffic your website generates and what the bounce rate is. Otherwise it’s likely that you’ll under-leverage and undervalue your website traffic.

Sarah Yanning, an independent web consultant, says, “The appearance of your website is crucial in driving traffic to it. It doesn’t have to be an amazing bells and whistles type of thing, but it should look like it was designed by experts, have easy-to-grasp information clearly displayed, and a coherent call-to-action button that engages the viewer immediately. Then with the use of Google analytics and other tools you can evaluate the traffic flow and abandons to start tweaking for maximum effect.”

Learn From Your Competition

Yanning continues: “One of the biggest mistakes a company can make is to ignore or denigrate their competition’s website efforts. It’s the equivalent of cutting off your nose to spite your face. When you study a competitor’s site you get the benefit of all their research and work without having to spend a dime yourself. You see things that are clearly not working, so you can avoid them yourself. But more importantly, you’ll pick up bits and pieces of their strategy and process that would make a great contribution to your website — and these you adapt to your own needs without any costly R&D.”

Don’t Confuse Your Viewer

According to Jon Fenwick, creative director at Website Solutions Inc., “We often work with businesses that are so anxious to get their complete sales pitch across on one screen that they wind up defeating their own purpose by creating a crazy quilt of chaotic and confusing graphics that explain everything but tell nothing. And then they come to us wondering why their website’s abandon rate is so high! I try to teach each and every client that a simple and elegant landing page will draw in the viewer and encourage him or her to click to the next level, where the real call to action and/or marketing can begin.”

Keep It Fresh and Original

Flowers don’t stay fresh in a bowl of water forever. They turn brown and wilt, becoming unattractive. The same holds true for your website content. Don’t be satisfied to leave your content the same for months at a time — otherwise it too will turn brown and wilt, at least to your viewers who’ve grown tired of seeing the same old thing for such a long time.

Instead, keep your copy fresh and updated; be especially aware of any time-sensitive material you’ve included on your website. Nothing says “We don’t care” like a website with expired offers on it. You also need to make sure that your website is up-to-date with any industry certifications or compliance guidelines. For instance, when you prevent PCI compliance issues you can assure your customers that your website is safe and secure because you have kept up with industry safety changes.

Customers who are confused or are met with stale content or security issues are not likely to return to your website. If your competitors are getting certifications or displaying safety certificates or using a virtual shopping care that is better than yours, it’s time to take notice and get your website back in the game.

Featured photo credit: shutterstock via shutterstock.com

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5 Tips for Marketers to Build an Instagram Audience

Instagram is one of the most underutilized marketing platforms on the web. The social networking site has over 200 million users, but only 28% of marketers use it.^[1] However, 59% of the top 100 brands are on it, so it is clearly an effective branding and social selling platform.

If you are trying to develop a social selling strategy, you should join Instagram and start building an audience. Follow these guidelines to get started.

1. Use specific hashtags

Hashtags play a very important role in getting attention on Instagram. However, too many brands fail to use them effectively because they choose very broad hashtags, instead of focusing on those related to their audience. The trick is to choose hashtags carefully.

If you target too broadly, it will be very difficult for your hashtags to stand out. They will get lost among tens of thousands of other posts. Your post would also be ignored by most users, because they aren’t relevant to them.

Let’s say that you are running a social selling campaign for a website promoting vegan cookbooks. If you use the hashtag #recipes, your posts would be seen by people that have no interest in vegan food specifically. Many people that do want to learn about vegan food probably wouldn’t see them though.

It would make more sense to use hashtags like #VeganRecipes or #VeganFood. Your posts will be seen by people specifically looking for vegan content and many will follow you.

2. Post frequently

There is a strong correlation between the number of daily images that you post and the number of followers you receive. According to an analysis by Quintly, Instagram accounts with under 1000 fans posted eight times a day, while accounts with 10,000 to 100,000 fans posted 41 times a day.^[2]

Post as frequently as possible to get more attention and earn more followers. Of course, the quality of your posts is far more important than the quality, so make sure your content meets their standards. Consider creating your own infographics, take your own pictures and share the best content from influential Instagram users in your niche.

3. Invest in Premium Tools

You can generate a lot of traction on Instagram without spending a dime, but the most successful marketers invest in quality tools. Here are some tools that are well worth the investment:

• Hootsuite: Hootsuite is both a social media analytics and marketing automation tool. You can use it to measure changes in your Instagram follower count, schedule future posts and see which posts work the best.
• Iconosquare: Iconosquare is used by National Geographic and other major brands to monitor hashtags and trends on Instagram.
• FollowersBiz: FollowersBiz is a popular platform for exchanging and purchasing likes and followers on Instagram.

These services have proven to be highly efficient ways to earn Instagram followers.

4. Hold a contest

Hosting giveaways is one of the best ways to grow your audience. After all, how many people can turn away a chance to earn something for free?

Your contest should be built around your audience building and social selling goals. You could run a contest that offers a prize to the person that likes or comments on the most of your posts. You could also make it more interactive. You could ask people to share their own images with your brand hashtag.

5. Collaborate with influential Instagram users

Too many brands obsess about the number of shares their image is received. They should be more concerned with who is sharing their content.

Samsung conducted a marketing experiment while working with five influential Instagrammers. They found that the 105 images that were promoted by these power users received 325,700 likes.

If you want to get more attention on Instagram, it’s important to identify and collaborate with the top users in your vertical.

6. Engage With Your Existing Followers

Building a follower base is important, but it shouldn’t be your only goal. You must also engage with your existing followers, so they don’t abandon you and are more eager to share your content.

Conclusion

Instagram is a great tool for social selling, but you must build a strong follower base first. Fortunately, this isn’t difficult if you take the time to post great content and collaborate with your followers.

Featured photo credit: Pexels / JÉSHOOTS via pexels.com

Reference

[1]	^	Social Media for Business: 16 Statistics to Show Why Instagram Marketing is Crucial
[2]	^	Adweek: 2Q Benchmarks for Facebook, Instagram, Twitter (Infographic)

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JotForm 4.0: The Must-Have Free Tool for Small Businesses

Nowadays, a business that does not have an online presence is doomed. The Internet has made it a lot easier for business owners to communicate with their customers and their prospects and to showcase their products or services.

However, many web design softwares and services are expensive for small business. They’re also notoriously difficult and frustrating to use!

One of the most common website issues that business owners are faced with is implementing forms on their websites. Businesses need forms of all kinds: contact forms, newsletter forms, order forms, and more.

With little time to waste, small business owners need an easy and fast solution to making online forms.

Luckily, there are free services such as online form building tool, JotForm, which nullifies this dilemma and makes it easier for businesses to implement free forms on their websites through the newest tool called JotForm 4.0

But let’s start at the beginning.

What exactly is JotForm 4.0?

JotForm is an online form builder and design tool that facilitates the process of integrating forms with one’s website, or as a standalone form. JotForm has been around since 2006, but recently it has been updated to offer more free features and ease of use.

The latest version is even easier to use, more intuitive, and has new features, such as the ability to create forms on mobile devices.

Why do I need forms on my website?

Think of forms as managerial perks:

• They improve your communication with your clients.
• They collect vital data for your databases.
• They make it easier for people to contact you.
• They can help you get rid of an immense amount of customer emails and phone calls.
• They improve the accuracy of the data you receive.

What do automated form builders offer?

Apart from their unaltered simplicity, a form builder allows you to choose from a large range of templates, themes, and plugins. You can customize each of them according to your personal aesthetic taste. Plus, you can create any type of form that your website may need, from application, order and evaluation forms to registration, contact, feedback, abstract, event registration, request forms, and signup forms.

1. Ease of use

With JotForm 4.0, you can create forms and have them up and running in just minutes. “Easy-to-use” is the unchanging, guiding principle of this platform. You don’t need to write a single line of code: the entire process is drag-and-drop! (Even professional web designers find it hard to integrate forms into the design of a website.)

Sometimes, it can crack the entire framework of a website, so your site is rendered dysfunctional, which automatically means loss of money. Paying for expensive web design services for tasks like making online forms is unnecessary– you can do it yourself in a matter of minutes.

2. Beautiful designs

Not only can you make your own forms with an online form builder, but you can also choose from a wide array of stunning designs. Or, upload your own images! Pro tip: Make sure that all customer-facing forms represent your company branding well.

This includes having forms that feature your company colors, fonts, images, and logo.

3. Powerful apps and integrations

JotForm offers over 100 integrations with business tools including Salesforce, Dropbox, PayPal, Excel, and more. For example, as your form submissions roll in, you can have their results automatically upload into an Excel or Google spreadsheet. Collect file uploads, add images, videos, calculators, and more!
As you can see, an online form builder like JotForm 4.0 or even other paid forms builders can help you easily create forms and collect data on any device: desktop, tablet, or mobile phone.

Final Thoughts

Do your research. Hopefully, this article serves as a starting point in finding the perfect forms tool for you. While JotFrom 4.0 is a great tool, make sure to look into other form tools before making a final decision.

Featured photo credit: Olu Eletu via unsplash.com

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Effects of Drug and Alcohol Consumption You Need to Know

Drugs are chemicals. The different types of drugs according to their chemical structures could affect the body in several ways. Basically, some drugs can even change a person’s body and brain in ways that last long, even after having stopped taking drugs, maybe even completely.

Depending on the drug, it can enter the human body in a number of ways, including injection, inhalation, and intake. The method of how it enters the body can impact how the medication influences the individual. For example; injections take the medication directly into the blood vessels stream, providing more immediate effects; ingestion requires the drug to complete the digestive tract, not nearly having as  immediate of an effect as injections.

Many deaths, illnesses and ailments stem from drug mistreatment. Today, one in four deaths is attributable to alcohol, tobacco, and drug use.^[1]

Moreover, drugs are generally not the only chemicals that can cause terrible things to our overall health. Many people don’t even know that smoking increases aging and shortens the life span.

People who live with drug dependence have a higher risk of negative outcomes, including unintentional traumas, accidents, risk of home violence, medical problems, and death.

Health-Related Problems Due to Drugs

Here are some of the health-related problems faced by drug maltreatment. The impact of drug abuse and dependence can be far-reaching, influencing almost every organ in the human body. Drug use can:

• It weakens the immune system and increases susceptibility to illness.
• It causes cardiovascular conditions, ranging from an abnormal cardiovascular system rate to heart problems.
• Injected drugs can also lead to collapsed veins and infections of the blood vessels and cardiovascular valves.
• It causes vomiting and belly pain.
• It causes the liver to have to work harder, possibly creating significant damage or liver failure.
• It can cause seizures, strokes and widespread brain damage that can impact all aspects of daily life by triggering problems with memory, attention and decision-making, including sustained mental confusion and long-lasting brain damage.

Here are some more problems an addict may face:

• Aggressiveness
• Hallucinations
• Addiction
• Impaired Wisdom
• Impulsiveness
• Loss of self-control

That said, here are some ways of fighting off opiate addiction and moving forward to opiate detox.

Side Effects Of Alcohol

Aside from drug use, here are some of the effects of alcohol that you might need to take note of. Depending on how much is taken and the physical condition  of the individuals, alcohol can cause:

• Slurred speech
• High blood pressure
• Gastritis (inflammation of belly walls)
• Cancer of the mouth and throat
• Sexual problems
• Permanent damage to the brain
• Unconsciousness
• Anemia
• Depression
• Upset stomach
• Headaches
• Breathing troubles
• Depression of the immune system
• Reduced sexual performance
• High blood pressure, stroke, and other heart-related diseases
• Liver disease
• Nerve damage
• Weight gain
• Coma
• Liver damage
• Cancer
• Insufficient of Vitamin B
• Ulcers
• Vomiting
• Diarrhea

Alcoholic has claimed the lives of many gifted writers and musicians over the past decades. Here are a few of them:

Brian Connolly (1945-1997)

Scottish rock vocalist and lead performer for Sweet. His alcohol problem caused him to leave the band in 1978; he reunited years later but the damage of excessive drinking had already been done—he died of renal failure (a possible result of alcoholism) in the year, 1997.

Steve Clark (1960-1991)

Guitar player for Def Leppard, Clark was an excessive drinker who died in his London home due to a lethal combination of both drugs and alcohol.

John Bonham (1948-1980)

No doubt, the excessive consumption of alcohol led to the sad death of Led Zeppelin Drummer, John “Bonzo” Bonham.

Take the needed preventative steps so that you can live a more fulfilling drug-free and alcohol-limited life.

Featured photo credit: Alex Holyoake via unsplash.com

Reference

[1]

^

NIH: Medical Consequences of Drug Abuse

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How to Talk to Your Tween About Puberty

You knew it would come sooner or later. The time is now. It’s time to have the puberty talk.  When should this happen? Should both of you do it? What do you say? Should “the talk” be different for boys than for girls? If surviving three daughters into their teens means anything (your guess is as good as mine), I am a veritable expert. Here’s what I suggest.

What age is best?

Of course, there is no exact correct answer. It is a good idea to have “the talk” before all those changes actually start, so take the lead of most elementary schools. Fifth grade is when they separate the boys and girls and have the puberty lesson. Age eleven is a good time, if not a little late, to talk to your kids about growing up. Ideally, this is an ongoing conversation that started when he or she was learning to talk and learning the names of body parts. Hopefully, this is just an extension of many conversations you’ve had over the years about your child’s body. If not, it’s definitely the time to open that door (just try not to fall through the floor laughing).

Mom, Dad or both?

This might depend upon the child’s gender, the comfort level of each parent and the overall family dynamic. Girls don’t want to talk about periods with dad, usually, but some are more at ease with dad, particularly if living with a single dad. Boys don’t really want mom to explain about pubic hair or masturbation (or dad either, for that matter), but it is a conversation you should not leave entirely to school. Some families have found kids are more comfortable talking to a trusted young adult, like a babysitter, au pair or nanny. What’s most important is starting the conversation and letting your kid know you’re there to answer questions (even if you don’t want to).

What to say?

So you’ve decided he or she is old enough and who is going to do the deed, but what on earth are you supposed to say? When I asked my eleven-year-old son how he thought it best for parents to talk about this topic to kids, his first response was ask them if they want to talk about it. Then he advised, be subtle. (This kid cracks me up!) He’s right, though. Don’t force this conversation down your kid’s throat and keep it light, at their level, and open-ended. The conversation doesn’t need to take hours or be very detailed. In fact, a bunch of little short convos seems ideal to me. Offer to answer questions that might come up, and then be prepared to answer them, honestly. I was relieved when my young teen daughter came to me with her questions about oral sex (about a scene she had read in a book), but I chose my words carefully when explaining, just enough but not too much! My point: be prepared for tough questions!

Boy talk vs. Girl talk?

Yeah, the content will be similar, but different. Your son should know what goes on for girls, generally speaking, without all the gory details. Your daughter should know boys experience changes in puberty too, but probably don’t need visual aids. No matter the gender, pre-teens, or tweens as they are called these days, need to know Bob Dylan’s wise and true words, “the times they are a’ changin.” Content of each conversation will differ slightly with the overall theme that body changes are normal, adults understand and are available to help or answer questions, and there is light at the end of the tunnel of adolescence (except it’s this sometimes crappy thing called adulthood with jobs, responsibilities, taxes and wishing you were a kid again).

Photo from Shutterstock

You’ll survive it. Remember “the talk” with your own parents? It is okay to feel nervous or weird, or both. After all, you spent years trying to prevent your kids from talking about these “inappropriate” subjects. In the end, be sure to make your child feel like you are available, if a bit uncomfortable. Humor helps. Be sure he or she knows you will give honest answers. Don’t sugarcoat it, but don’t give more information than you think your kid can handle. When you have an older child who has already gone through, or is in the midst of adolescence, you may have another resource. Make sure, though, that your older child doesn’t give false or too much information to your younger one. You may be answering questions sooner than you like or find yourself clarifying some interesting misnomers! Good luck and call your mother with any questions.

Featured photo credit: Shutterstock via pixabay.com

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