WeNew Innovation have designed the PlayRoom, a functional space where children play while receiving wellness therapies. Project description To envision this project the designers have studied children behavior and translate the naturalness of the child into the space interaction: the toys are made in the own interactive architecture. The project concept was born from the trend of time valorization combined with wellcare, so while kids play, treatments – such as color therapy, music therapy, aromatherapy and reflexology – are happening in a natural and organic way. “I believe that children learn fast and, more and more, they learn in different ways. They discover things by playing and learn by discovering” says Michelle Souza, UX Designer and co-founder of WeNew Innovation. “Each interaction with the different parts of the space provides new discoveries and it offers alternative forms of wellbeing” says Vivian Grieco, Strategic Designer and co-founder. The interac